How Social Media has Helped BMX Stunters Promote themselves

How Social Media has Changed the Sport of BMX Stunting

Traditionally the only way professional BMX stunters and brands could reach their audience was by making the right contacts to appear in skateboarding magazines

Before social stunters would have to rely on the attention and buzz they created organically to propel themselves onto the front cover of magazines and films to grow their fan base. Upon the arrival of Facebook and Twitter many professional stunters were unaware of how these social platforms could be a vehicle towards improving their brand image .

Due to stunters relying heavily on video and photo content to engage their audience, the big shift towards social within the sport began when YouTube and Instagram emerged because brands and stunters were able to promote themselves directly to target and engage their audiences, giving fans an exclusive insight into their lives.

On the other hand not everyone within the professional stunt community has yet been won over to the benefits of using social media

Many professional stunters rely on a variety of revenue streams ranging from sponsor endorsements, selling of merchandise, competition prize money and being featured in films to help fuel their career. Social platforms not only give BMX stunters another avenue to monetise, but allows them to control how they are marketed and presented to their audiences.